From some past years, the online marketing industry has grown very high, marketing and advertisement related material are have huge demands. Stock images are one of them. do you know what are stock image?
What is meant by stock images?
Stock images are high quilty images that are available for purchase with the license of use. these images are clicked by professional photographers and sold by stock photo agencies like Shutterstock, iStock, adobe stock etc. These stock photo agencies are sell stock images with various type of license.
The demand for stock images is growing day by day very fast because of the high demand in online marketing, media and eCommerce industry.
Difference between macrostock and microstock
Every company want that the image they are using in their ad campaign is must be unique and they don't want that the same image also appears in another company's advertisement. Macrostock agencies provide very unique images for them. Macrostock images are sold exclusively (only one or a few buyers) whereas microstock images are sell to the higher amount of buyers. Anyone can buy and use a microstock image but only one (or a few) people can buy or use macrostock image.
Macrostock images cost a higher amount because they have only limited Addison of images whereas microstock images are cost low amount to the buyer.